About Us

When the needle dropped

Herm Baker has been doing this for a while. Before Vertigo Music opened in 2000, Herm had another shop called Vinyl Solution (started in 1986) which also focused on independent music that couldn’t otherwise be found in the area. Vinyl Solution closed its doors in 1999, but out of the ashes—only a year and a half later—came Vertigo Music on South Division downtown. Since then, Vertigo has become a vital vinyl staple in Grand Rapids’ independent music identity, bringing otherwise unknown, difficult-to-find, smaller artists and labels to people who have the taste for it.

When the record flipped

What started as a CD store with some vinyl is now a vinyl store with some CDs. In Vertigo’s early days, most of the sales were CDs with vinyl featured as a sort of novelty. Now, the opposite is true. When the early 2010s brought about a new vinyl revival, Vertigo Music grew with the audiences and now boasts a collection of tens of thousands of new and used records, proudly priced below the retail price of new records elsewhere. It’s still the place to go for lesser known artists, but also features some mainstream releases and represses of classics in the mix to allow for even more local business support in lieu of chains. Vertigo Music is the place to go for any and all types of music lovers.

Keeping you spinning

It’s been two decades, but Vertigo’s focus on the importance of local businesses in the face of chain stores and large online markets has remained the same. Although Vertigo does sell music online via the Discogs page, which focuses heavily on rarities and box sets, it has been and continues to be primarily a local retailer. A place to come and dig through crates to find hidden gems, to talk with the staff about bands you may have never heard or exciting new releases, and to be surrounded by thousands of records of varying genres and styles waiting to be discovered with like-minded music fans of all ages. Vertigo Music is your local record shop, and will continue to be for years to come.

Herm Baker
shop owner


The Alliance of Independent Media Stores is a group of locally-owned, individually-minded music stores. We are proud to be a part of the AIMS coalition. Click the link below to find out more.

Meet the People


Top 5 Bands

  • Gang of Four
  • Miles Davis
  • Kate Bush
  • Joy Division
  • Protomartyr


Top 5 Bands:

  • Neurosis
  • Lungfish
  • Brainbombs
  • Red House Painters
  • Modern Life Is War


Top 5 Bands:

  • LCD Soundstyem
  • Parquet Courts
  • Nick Drake
  • The Velvet Underground
  • Yo La Tengo


Top 5 Bands

  • Deftones
  • Wu Tang Clan
  • Mortician
  • Bjork
  • Wolf Eyes


Top 5 Bands

  • Placebo
  • Pale Saints
  • Medicine
  • The Verve
  • Blonde Redhead


Top 5 Bands

  • Overkill
  • Urfaust
  • Motorhead
  • Rotting Christ
  • Bolt Thrower


Top 5 Bands

  • The Raincoats
  • Suicide
  • Wire
  • Oppenheimer Analysis
  • The Fall

Visit The Shop

129 S. Division Ave.
Grand Rapids, MI

(616) 742-5106
Mon-Sat: 12-7
Sun: 12-6